Campaign Development
in Marketing Communication

Whether your organisation is celebrating a milestone event, engaging in a new community program or seeking to promote a specific service or product, our campaign development team can lead you through your project from start to finish.
We create limited or ongoing campaigns that provide linked strategic advertising directed at the proper audience segment through congruent message points expressed through old and new media. Integrating a new product or service into the overall scheme of things is a given. Understanding how it all blends together into the fold later is our extraordinary talent.
Different campaigns call for various strategies to be put into place to reach their maximum potential. Setting campaign-specific goals and employing measurable tactics are key to campaign development and overall success. Our team can develop an overall campaign strategy based on your goals and target audience, then move into the execution of tactics such as website builds, collateral design, campaign branding, press conferences, events, advertising and more.
Our Integrated Campaign Development services include:
Offline campaigns include:

  • Articles in print media
  • Interviews / ads in radio or tv or print media
  • Networking events
  • Roadshows

Online Inbound campaigns include:

  • Website development and search engine optimization
  • Search engine marketing
  • Content marketing
  • Blogging
  • Webinars
  • Landing page design and optimization
  • Progressive profiling in websites
  • Email design, copy and templates
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