Market Research is the systematic, objective collection and analysis of data about a particular target market, competition, and/or environment. It always incorporates some form of data collection which is collected directly from a respondent whether secondary research (often referred to as desk research) or primary research.
The purpose of any market research project is to increase understanding of this subject. With markets throughout the world turning highly competitive, market research has never been more important for all organisations, large or small. Market research determines the feasibility of a project and it is an essential tool in adapting a business strategy (communication, pricing policy, products, range…) for the best results.
At INTRAWAY we recognise that research is a means to an end and not an end in itself. On completion of all our projects we will put forward recommendations for action. We are able to do this because when designing your research program we will ensure that the research is both actionable and meaningful.
INTRAWAY provides quantitative, qualitative, secondary and bespoke market research to meet the needs of any organization.