INTRAWAY assesses the needs and demands of each partner, providing customized solutions based on:

• We are anticipating, analyzing, and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization.
• Counseling management at all levels in the organization concerning policy decisions, courses of action, and communication, considering their public ramifications and the organization's social or citizenship responsibilities.
• Researching, conducting, and evaluating, continuingly, programs of action and communication to achieve the informed public understanding necessary to the success of an organization's aims. These may include marketing, financial; fundraising; employee, community, government relations, and other programs.
• Planning and implementing the organization's efforts to influence or change public policy. Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

Our tactics include some or all of the following:

• Write and distribute press releases
• Speech writing
• Write pitches (less formal than press releases) about a firm and send them directly to journalists
• Create and execute special events designed for public outreach and media relations
• Conduct market research on the firm or the firm's messaging
• Expansion of business contacts via personal networking or attendance and sponsoring at events
• Copywriting and blogging for the web (internal or external sites)
• Crisis public relations strategies 
• Social media promotions and responses to negative opinions online