Campaign Development
in Marketing Communication

Whether your organization is celebrating a milestone event, engaging in a new community program, or seeking to promote a specific service or product, our campaign development team can lead you through your project from start to finish.

We create limited or ongoing campaigns that provide linked strategic advertising directed at the proper audience segment through congruent message points expressed through old and new media. Integrating a new product or service into the overall scheme of things is a given, and understanding how it all blends into the fold later is our extraordinary talent.

Different campaigns call for various strategies to be put into place to reach their maximum potential. Setting campaign-specific goals and employing measurable tactics are crucial to campaign development and overall success. Our team can develop a comprehensive campaign strategy based on your goals and target audience, then move into executing tactics such as website builds, collateral design, campaign branding, press conferences, events, advertising, and more.

Our Integrated Campaign Development services include:

Offline campaigns include:

  • Articles in print media
  • Interviews/ads in radio or tv or print media
  • Networking events
  • Roadshows

Online Inbound campaigns include:

  • Website development and search engine optimization
  • Search engine marketing
  • Content marketing
  • Blogging
  • Webinars
  • Landing page design and optimization
  • Progressive profiling in websites
  • Email design, copy, and templates
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