Market Research is the systematic, objective collection and analysis of data about a particular target market, competition, and environment. It always incorporates data collection collected directly from a respondent, whether secondary research (often referred to as desk research) or primary research.
The purpose of any market research project is to increase understanding of this subject. With markets worldwide turning highly competitive, market research has never been more critical for all organizations, large or small. Market research determines the feasibility of a project, and it is an essential tool in adapting a business strategy (communication, pricing policy, products, range) for the best results.
At INTRAWAY, we recognize that research is a means to an end and not an end in itself. On completion of all our projects, we will put forward recommendations for action. We can do this because we will ensure that the research is both actionable and meaningful when designing your research program.
INTRAWAY provides quantitative, qualitative, secondary, and bespoke market research to meet the needs of any organization.