The proposed project aimed to increase the visibility of the Municipality of Lesbos (Lesvos Island) as a Tourist Destination, with the visibility of Lesvos and its tourist resources to foreign or Greek Tour Operators and via internet/tourism promotion reports, public, and thus increase the island's tourism traffic.
The above objective was accomplished through the implementation of seven (7) distinct Promotion Actions. Namely: (a) the creation of a branding-positioning study for the Municipality of Lesbos, (b) the participation in tourism fairs, (c) the implementation of Business Missions and Shared Opinion Shipment Missions (transport, hospitality, guided tours, a tour of the tourist experience in Lesvos, journalistic missions and tourism professionals, (d) Internet advertising - Internet Campaign - (through the use of new IT technologies by creating listings on various websites and portals and emails to tour operators, decision-makers, opinion leaders, tourist websites, excursion, sports, etc.); (e) creating reports and banners; (f) creating and producing video spots; (g) digitization and interactive presentation of all printed and audiovisual material that produced.
With the implementation of the proposed project, the expected benefits were multiple and concerned the following: