The scope of the project was the Study for the Development of a Communication Plan for the Publicity and Promotion of Vocational Education and Training (VET). The Study identified the set of actions for the promotion and publicity of VET (workshops, events, information campaigns, use of social networks, etc.), aiming at a) systematically improving the social recognition of VET, b) informing the public about the purpose, scope and expected results of the implementation of the VET Strategy, c) the adoption of the Strategy by all stakeholders.